Twitter Provides new link shortening feature on the web
June 8, 2011
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Twitter seems to be on a bit of a roll at the moment. Firstly they stopped new third-party developers from developing new twitter clients, then they bought Tweetdeck. Last week they announced an internal photo uploading service and updated search. Now they have announced their own link shortening service that will us the t.co URL going live on Twitter.com. Any URL link that is over 11 characters will be shortened to a 19 character link.
The new link produced is a shortened version of the original site so a reader would have an idea of where the link is going to take them. This is done in an attempt to put a stop to the number of URL-shortened spam or scam links that have made the rounds on the microblogging platform in recent times.
As with the photo services, Twitter is not stopping other URL shorteners from being used so if you have a favourite analytic tool you can still continue to do so.